Alpine Lodge
The Ask
To design a new hotel brand that challenges competitors, focusing on brand positioning, identity and experience.
My Work
All brand/ad design, positioning, primary research, social listening research, and brand identity.
The Team
All me, I loved being alone on this one.
Vision
The hotel game is a whole other monster that I've never wanted to touch, but always felt passionate about. I love going on vacation but would rather stay in an AirBnB than a hotel because hotel stays can be super suspicious. I wanted to create a hotel specific to something I was interested in and immediately thought of the ski trips my family takes. Every time we go, there are kids everywhere, ski school taking up the entire slope, and our gear gets our rooms so dirty. As a snowboarder I have heard a lot of complaints that skiers don't enjoy sharing the slopes with us...and that hurts. I aimed to create a business model that solved the issues my family and so many other people face.
Positioning Statement
For winter sports lovers who want an elevated skiing and snowboarding experience without the mess, the Alpine Lodge is a unique, 21+, leisure hotel that sits on top of a blue slope that has 3 lanes; skiers, snowboarders, and both.
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Unlike regular ski resorts with kids running around and your gear next to you while you sleep, you will find peace in our lodge where you can store your gear in your own mudroom, creating a serene separation between day and night.
Aesthetics
The brand colors in blue remind you of Winter, while the tan keeps the design palate stable and warm. The strong blue invokes trust, and the sense that that the staff at Alpine Lodge will cater to your every need. The design conveys the idea that the traveler is here for a specific experience and the staff is here to help you get there.
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